Resume

Summary

Writer, editor, and video producer with more than 20 years of experience creating communications and marketing content for mission-driven organizations. Combines hands-on production skills with data-driven strategy to reach audiences across digital channels.

Recent experience

Principal Communications Specialist
Hennepin County, Minneapolis – December 2023 to present

• Develop and implement communications and multimedia content for the Law, Safety and Justice line of business, along with other service areas as needed.
• Advise staff on best practices for web, intranet, e-newsletters, video, social media, and print.
• Manage content for staff news site and monthly newsletter, achieving 85% average open rate.
• Analyze metrics and data to improve digital content strategy.

Video Producer & Writer
Eve Daniels, LLC, Minneapolis – March 2014 to December 2023*

• Produce, film, and edit videos for wide-ranging clients.
• Serve as web writer/editor and content strategist.
• Write articles for diverse outlets, from college websites to B2B publications.
• *Currently taking projects on a limited basis.

Editor / Content Manager
Catersource Magazine, Conference & Tradeshow, Minneapolis – October 2013 to June 2014

• Managed print, web, and social media content for B2B publication (25K circulation; 7 issues per year).
• Led social media campaign for 2014 tradeshow in Las Vegas.

Director, Digital Media Strategy
School of Public Health, University of MN, Minneapolis – December 2012 to October 2013

• Led a full website redesign, editing and reorganizing 200+ pages, combining blogs and resources into a single system, and establishing tighter quality control.
• Implemented a new Google Drive file management system and provided staff training.
• Helped migrate the school’s email platform to Mailchimp.

Earlier roles

Associate Director, Communications
Vice President for Research, University of MN, Minneapolis – April 2011-December 2012

• Managed content for websites, e-newsletters, and other strategic communications for all OVPR units.
• Served as editor/writer on business and research blogs.

Senior Writer / Editor
Hanley Wood Marketing (now Zonda Marketing), Minneapolis – April 2010-April 2011

• Wrote, edited, and assigned brand-sponsored content for print and interactive marketing projects, including websites, blogs, custom publications, social media, and e-newsletters.

Managing Editor
Institute on the Environment, University of MN, St. Paul – 2007-2010

• Wrote, edited, and assigned content for print and online communications.
• Co-founded and served as editor/writer on Momentum magazine (now Ensia).

Associate Editor
Greenspring Media, Minneapolis – 2004-2006

• Wrote and edited stories for Where Twin Cities, Meetings: Minnesota’s Hospitality Journal, Official Visitors Guide, Twin Cities Guest Guide, Twin Cities Living, and Chicago Living.

Assistant Editor
Minnesota Public Radio, St. Paul – 2002-2004

• Wrote copy about regional and national radio programs for articles, ads, and sales kits.
• Served as editor on MPR’s “Plugged In” supplement in Minnesota Monthly magazine.

Education

Bachelor of Arts: Technical Communication, Metro State University – 2000 to 2002

Video/film training: Minneapolis College (2009 to 2011) and IFP Minnesota (now FilmNorth; 2008 & 2016)

Graduate courses: Leadership, science writing, and creative writing (University of Minnesota and Hamline University)

Military service

Airwoman, United States Navy
Norfolk, VA – 1995-1998
Active duty at Helicopter Support Squadron Six

Awards

• University of MN Maroon & Gold Awards: 13-time recipient for video, web, and writing
• Pride of CASE Silver Award (2019): Best student recruitment video series
• MMPA Excellence Awards (2005–2010): 20+ awards for best feature, best column, best design, overall excellence, and more
• MN Dept. of Natural Resources (2018): First Place, #MNPublicLands photo contest