Resume

RECENT EXPERIENCE

Principal Communications Specialist
Hennepin County, Minneapolis – December 2023 to present

Develop and implement communications for the Law, Safety and Justice line of business.
Advise staff on best practices for web, intranet, e-newsletters, video, and social media.
Manage content for staff news site and monthly newsletter, achieving 85% average open rate.
Analyze metrics and data to improve digital content strategy.

Video Producer & Writer
Eve Daniels, LLC, Minneapolis – March 2014 to December 2023

Produced, filmed, and edited videos for academic, government, nonprofit, and business clients.
Served as lead writer, editor, and content strategist on multiple web redesigns.
Wrote articles for diverse outlets, from college websites to B2B publications.

Editor / Content Manager
Catersource Magazine, Conference & Tradeshow, Minneapolis – October 2013 to June 2014

Managed print, web, and social media content for B2B publication (25K circulation; 7 issues per year).
Led social media campaign for 2014 tradeshow in Las Vegas.

Director, Digital Media Strategy
School of Public Health, University of MN, Minneapolis – December 2012 to October 2013

Led a full website redesign, editing and reorganizing 200+ pages, combining blogs and resources into a single system, and establishing tighter quality control.
Implemented a new Google Drive file management system and provided staff training.
Helped migrate the school’s email platform to Mailchimp.

Associate Director, Communications
Vice President for Research, University of MN, Minneapolis – April 2011-December 2012

Senior Writer / Editor
Hanley Wood Marketing (now Zonda Marketing), Minneapolis – April 2010-April 2011

Managing Editor
Institute on the Environment, University of MN, St. Paul – 2007-2010

Associate Editor
Greenspring Media, Minneapolis – 2004-2006

Assistant Editor
Minnesota Public Radio, St. Paul – 2002-2004

Bachelor of Arts: Technical Communication, Metro State University – 2000 to 2002

Video/film training: Minneapolis College (2009 to 2011) and IFP Minnesota (now FilmNorth; 2008 & 2016)

Graduate courses: Leadership, science writing, and creative writing (University of Minnesota and Hamline University)

Airwoman, United States Navy
Norfolk, VA – 1995-1998
Active duty at Helicopter Support Squadron Six

University of MN Maroon & Gold Awards: 13-time recipient for video, web, and writing
Pride of CASE Silver Award (2019): Best student recruitment video series
MMPA Excellence Awards (2005–2010): 20+ awards for best feature, best column, best design, overall excellence, and more
MN Dept. of Natural Resources (2018): First Place, #MNPublicLands photo contest